Type Tasting at the V&A

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Type Tasting with the London Design Festival at the V&A

The Chocolate Factory’s Sarah Hyndman ran a weekend of Type Tasting drop in workshops at the V&A. This took place beneath an impressive collection of creative London words, many of which had been created by Chocolate Factory artists. The room was buzzing with chatter as people came in and looked at the collection, especially as the new words were added throughout the weekend and covered the walls by the end.

The question posed was “what’s your creative London?” and the collection overhead inspired participants to sit down and create their own responses. Many arrived looking determined and announcing “I’m here to make my word”. Our corner of the V&A became the hive of creativity and messy activity. The tables were filled with faces of concentration and the sounds of cutting and scribbling with the occasional “pass the glue?”. See portraits of the participants with their completed words.

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We’re also delighted to have welcomed those who traveled from far afield to join us having listened to the piece on BBC Radio 4 on Saturday morning.

The day was documented by Oli Frape who set up his easel for Live Lettering throughout Saturday, we played lively rounds of Typography Karaoke and covered much of the remaining wall space with the newly created words.

And most importantly thank you to the Type Tasting team who you all met at the weekend who briefed, encouraged, photographed and cheered everybody on.

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Creators of words at the drop in workshops on Saturday and Sunday: #Tweet 134 by Maria Kell, 25h City by Edward Hill, abracadabrab rules ok by James Whiting, Adventure by Marnie Matthews, Ale from Heaven by Markus & Navc, Alive by David Haynes, Alive by Alex Flynn, Amazing by Emily Hughes, Anand by Maya Homer, Animated by Stephen Greon, Architect by Henry Louth, Architecture by Natasha Vikulina, Artistic by Daniel Beilin, Artistic by Fumi Shimomosa, Assay by Michele Wyckoff Smith, atj by Aarefa Tayabji, Awesome by Toby Wyckoff-Smith, Bee by J Nuthall, Bloggers by Natalie Jahangiry, Bold by Susie Stimmel, Bright by Clare Benge, Bubble by Clare Gorton, Busy by Kristina Sinclair, Buzzing by Mary Tobin, Cabaret by Anastasia, Chatty by Alma, Citizen by Reni Hultema, Cloud by Kang E J, Collaborate by Erik Winterburn, Colour by Sam Osborne, Colourful by Adriana, Colours by Amy Bass, Commute by Joanna Moss, Complete by Sachi Otsuki, Code by Laurence Tucker, Creepy by Victoria Blair, Crowded by Natalia Wisniehska, Cuarenteria Cuarterona by Nathan Collis, Culture by Issy Speciale, Curiosity by Rachel Russell, Delight by Joanna Impey, Discover by Christophe Lalo, Different by Amanda Baker, Disorientated by Laura Abram, Diverse by Alice Corile, Diversity by Ning Wang, Do None Vertical (anagram of creative London) by Paul Fine, Dodamarcel by Dodam Jeong, Double Decker by Clare Flynn, Dreams by Alex Dana, Drukte (business) by Martijn De Bruign, Endless by Nicole Welsh, Escape by Cara Bray, Everything by Natalie Homer, Experience & Adventure by Alice Czarnouska, Fantastic by Dae Geun Kim, Fast by Tamila Bergaripova, Fetch by Michelle Chin, Flower by Mona Ma, Fluid by Jaimee Lowe, Fontastic by J Haywood, Food by Dom, Free by Phoebe Light, Frenetic by Hannah Machover, Friends & Family by Bindy, Fun & Fast by Dennis Asae, Funky by Stephen Peet, Future by Amelia Middle, Glass by Mario Corile, Gothic by Mark Thomas, Grool (great & cool) by Michelle Ku, Happening by Yi-Chun Chen, Hayabusa by James Abrahart, Hipster by Chloë Wood, Historic by Alice Smith, Home by Hannah Nicholls, Home by Natalie Horan, Hope by Hannah Shackleford, Imagine by Roberto Carlos Vera, Immerse by Christin Clement Louth, Inspiration by Linda Clifford, Inspire by Irinn Bischof, It’ll do by Annie Jakeman, Keep it Real Sunday Roast by Jacob Kisker, Lifeseed by Laura Kiritesal, Lively by Henri Timmerman, LOL# by Abi Lester, London by Daphne & Iris, London by Sarah & Lotte, London City (Arabic) by Rihan Fahed, Look by Zhane Connolly, Lost by Karen Gager, Lost by Mitasu Patei, Love by Candice Hewitt, LOVE88 by Hafiza Begum, Love Leila by Leila Wilson, Love Live & Laugh by Lisa Brown, Magical by Paula, Manufacture by Ed Thomas, Melqni Green by Elad Stein & Reut Newman, Monochrome by Mark Wilson, Multiculture by Mohamed Tabrez, Museum by Yang Ning & Bonnie Liu, Nature by Evie Peet, Non Stop by Jorge Pratscher, Open Connected by Deepti Jain, Organic by S Pavuncheva, Park by Sania Wilson, Perspective by Sally Plunkett, Play by Alejandro Martin, Polite by Eva Luna, Polluted by Madeleine Jablonowska, Pop Up by Jo Birch, Preston by Liz Lonstale, Reality by Ariel Weith, Reporter by Zimri Smith, Ricochet by Jake Goodall, Rie in the big city by Anne-Marie Hastings, Rose by Iris, Rush by Louise, Scrambled by Maya Homer, Scribbles by Consuelo Zaccaron, Sensation by Crispin Longden, Sharehouse by Kate Devine, Sharehouse by Daniella Wood, Sister by Irwin Nenneo, Speculative by Kendall Ahlberg, Springy & Skeleton by E Swain, Stripe by Sarah Sweetman, Stronger by Mariana, Stuff by Luke Wilson, #SWAG by Shorty aka Hema Vyas, Talks by Erik Delger, Taxi! by Lisbeth, Teeth Talk Tongue by Isabelle Neumand, Tolerant by Mar, Tourist by Jenni Sinclair, Tourist by Virendra Shinde, Transparent by Sam Kimberley, Trees by Corinne, Type by Satty Heer, Underground by Nitzah Michman, Urban mindi slang for ‘chaos’ & ‘buzz’ by Ayusm Jain, Varied by Dylan Flowers, Vast by Pauline Thomas, Vibrant by Sagun, Vibrant by David Edgar, Visitor by Claire, Wonderful London by Alice Sandford-Anderson, Yours by Tabitha Pring, Gemma Yussuf, Hafiza Begum, Nat Cooh.

If you didn’t put your name on the sign up form please email sarah@typetasting.com and we’ll add you to the list.


Photos taken by Eunjung Ahn, Qian Yuan and Sarah Hyndman.

Display: 14 – 19 September 2013
Drop in workshops: 14 & 15 September 2013
Cromwell Road
London SW7 2RL

CASS ART, London’s leading independent art stores and provider of the world’s top creative art materials, is delighted to support Type Tasting creative activities at the London Design Festival. Cass Art is committed to encouraging everyone to realise their creative talents, supporting numerous art initiatives and prizes across the capital.

READE SIGNS The typography of signage is a subject close to our hearts; Reade Signs are delighted to be supporting Type Tasting with the London Design Festival at the V&A. readesigns.com

ldf at v&a  v&a

Type Tasting workshops and type safaris. Typography training with a creative twist.

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